5thPivot

We help
Startups
WIN‍

The next best thing to your dream co-founder. Lean on us for a no-nonsense approach to tackle your toughest challenges and drive real, actionable results.

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The 5th Pivot
Framework

Success happens when effective teams have a clear strategy, aligned goals, and the funding to make it all work. We help you overcome the challenges holding you back, ensuring alignment in four key areas of business success:

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Business Strategy

Get clear on what your customers actually want, understand who your most valuable ones are, and set actionable, insight-driven goals that empower your team to succeed. We help you align strategy with real, measurable outcomes

Product

Your product is your core. We ensure you have the right roadmap, prioritize what matters most, and ground every decision in data and customer insights. This way, your product delivers exactly what your customers need

People Activation

Inspired teams win. We structure and activate your team with a 'war mode' mentality, avoiding burnout while fostering a culture of ‘missionaries, not mercenaries.’ The result is a team that’s aligned, engaged, and executing at their highest potential.

Fundraising and Investor Relations

From finding the right partners to building a board that serves you, we help you nail your fundraising and investor relations strategy. We ensure that your business is not just funded but set up for long-term success.

5th Pivot
Accelerators

Want to take it a step behind on aligning your around the core four?
We offer additional services to accelerate product development and AI strategy deployment

Product Build Out

We’ll assemble a team to rapidly develop your MVP – from design to production – bringing your product vision to life

AI Strategy

Stay ahead of the curve. We define and help you deploy an AI strategy that wins more deals, converts users, and focuses on your most valuable prospects.

Who we are

Hi, we're Alexandra
and Emily.

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Alexandra Bonetti

Emily Sanford

As career tech founders, 5th Pivot is what we wish we had when building our companies. We’ve lived and breathed startups, having started, scaled, and sold businesses. We've raised over $30M for our own startups and helped others raise millions more. We know what it takes to win, and we’re here to help you do the same.

Your Partner for the
Hardest Things

Why Us?

Fun, fast, but focused on results.

We’re not just consultants; we’re partners in your success.

We don’t just give advice—we give you the tools to get things done. And when needed, we’ll roll up our sleeves and do it ourselves. Our approach is hands-on, focused on results, and driven by

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SAY HELLO!

Home

Services + Fees

Business
Strategy

From product, prioritization, and OKRs to market research, validation and pricing, we can generate the 30,000 view to the step by step execution plan

Product
Build

From building you landing pages to wizard of oz products, to full MVPs, we can act as a mini dev shop to help you build, test and iterate

Team
Activation

We’re geeky about powering a team to move fast, break close to nothing and thrive as a healthy and happy team. Levers we often dive into to achieve that are culture, hiring, norming, leadership team dynamics and change management.

PROCESS

We work in sprints, and our goal is to get out of your way as fast as we dove in.

Depending on what you’re working with, we’ll collaborate on designing
a 2 to 12 week sprint to achieve our goal.

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You’re
‍growing fast

and are experiencing the growing pains associated with that growth.

You need to
raise money

but don’t want to abandon the business.

Your team
is growing

and you need to rethink everybody’s roles in responsibilities for a positive and productive transition.

You question
‍important aspects

you’re not sure if you have product-market fit or are questioning some important aspect of your business

Your partner for the hardest things